Email marketing is without a doubt one of the most powerful and cost-effective tools for boosting the success of your business. However, there is a fine line between success and failure when it comes to email marketing.
Below are 8 Email Marketing Mistakes that you should avoid to prevent getting into sticky situations.
1. Not checking Domain Blacklist
So you’ve started your business: bought your domain and have gotten your website up. And now you’re planning to execute your marketing strategies to increase your brand awareness, one of which is Email Marketing.
BUT have you checked if your IP Server or Domain is Blacklisted?
Well, sure, everything may seem fine on the outside. Your entire team is using the same domain and no one has a problem with it. Nonetheless, you can’t control all the activities and interactions of your team. Thus, before starting your Email Marketing, you should first check your Domain Blacklist. This is because it is not only concerning your team’s email deliverability, but it could also be damaging to your Email Marketing.
After the inspection, if your Domain is not on the Blacklist, then you’re good to use it for your Email Marketing. On the other hand, if your company’s Domain has been Blacklisted, you should brainstorm ways to remove your Domain from the Blacklist and start creating a new Domain specifically for your Email Marketing. In fact, many Email Marketing Experts recommend using an entirely different domain for your Email Marketing to ensure top-notch deliverability scores.
2. Not warming up your email domain
Either you’re using a newly bought domain for your Email Marketing or you’re using the same domain for your new business, you’ll need to warm it up. Basically, it means sending a small number of emails from the account on various days and ideally replying to some of them.
Avoid using your fresh email accounts to send a large bulk of emails because this is what spammers do. Not only will you get your email reputation butchered, but your email will most likely be labelled as spam.
Therefore, you should start slow. Try sending 5 emails on the first day, then gradually adding more along the way. Best not to send over 50 -100 emails from one address per day. One thing you need to remember is that: it’s not about the quantity, but the quality of the emails.
Here is an email warmup automation software that could help you:
3. Not checking spam score
The worst feeling of all is spending time writing an email and having it fall into the spam box. Am I right?
This shows how important it is to check your email’s spam score before starting your Email Marketing Campaign.
Some of the third-party tools that may be useful are:
4. Use email trigger spam words
When writing your email content, it’s always good to keep in mind those spam trigger words that could sabotage your Email Marketing Campaign. By avoiding these words, you could increase the chances of getting beyond the spam filters.
However, it doesn’t mean that if you’re sending Promotional Emails, you can’t use the words “promotion” or “offers”. Spam filters also look at the quantity and tone of the words utilised. If you overuse the same word, there’s a fair chance that you’ll be labelled as spam.
Here are some spam trigger words you should avoid:
| Exaggerated | Needy | Pushy | Too Good To Be True |
| 100% free | Call free | Compete for your business | Additional Income |
| Best Price | Exclusive deal | Do it today | Be your own boss |
| For free | Clearance | Order today | Billion |
| For instant access | Limited time only | Take action now | Consolidate your debt |
| For just $xxx | Once in a lifetime | What are you waiting for? | Double your income |
5. Not personalising the email content
Personalization is an important skill to develop when doing Email Marketing. It is a way of making the email feel more personal, and it can also help to improve click-through rates, open rates and conversion rates.
Personalising emails with relevant and accurate content makes readers feel more valued and creates a better experience for them. This can be done by including the recipient’s name in the subject line or by addressing their name in the body of the email.
6. Not testing subject line
We know, it’s hard to think of relevant and spam-free subject lines sometimes. If you don’t know where to start, take a look at “How to write a good subject line that boosts open rates?”
If you have already developed a few subject lines that you think are good, don’t rush to start your Email Marketing yet. Run a test on third-party tools or A/B Testing to see which one works best.
Test your subject lines here:
7. Not monitoring your email campaign after you start
Once you’ve started your Email Marketing Campaign, don’t put it aside and forget about it!
It is crucial to monitor it from time to time. Take a look at the statistics and replies from your campaign to see if there are any improvements to make.
8. Not removing the bounced email address
The last thing you want to avoid doing is not removing the bounced email addresses. We understand that you may have your email list checked and verified, but there may be some error in the deliverability when you actually execute it.
This is why it is important to monitor the campaigns and remove all the email that has been bounced. If not, they could affect your domain reputation and trap your emails in the spam boxes.
In summary, email marketing is a prime channel for reaching your audience. However, it can be easy to make mistakes. That’s why it’s important to learn from others’ mistakes and avoid them.
